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Vans Custom Culture Competition

The impetus behind the Vans Custom Culture Competition is to encourage high students to celebrate their creativity,and inspire a new generationof youth culture. With budget cuts to arts programs across the country, Vans feels that it is essential to raise awareness ofthis issue and to give back to schools to supporr the arts.

For his year’s Custom Culture competition, 3,000 schools across the U.S. will compete for a chance to win $50,000 for their respective art programs. Participating schools receive four pairs of blank Vans sneakers to be customized in four themes: Music, Art, Action Sports, and Local Flavor. The winning school will be decided by Vans’ judges at a June event in New York, earning $50,000 in prize money for their art program. Additionally, the winners might even get the chance to see one of their designs for sale in select Vans retail locations. Deadline for registration for schools to participate is February 13, 2015. For further information, visit